Avonmore Social
Content Creator / Social Producer
Avonmore isn't one audience, it's three, and they don't even want to hear from you at the same time of year.
SuperMilk runs on health: vitamin D, calcium, the kind of callouts that land with parents and 30 to 50 year olds trying to do right by their family's diet, which is exactly why its biggest moments are back to school and January, when everyone's suddenly serious about a healthier routine. Cream runs on Christmas and Easter, bakers, parents and whoever's hosting this year, all building toward the one week where cream sells itself if you've already done the work. Soup runs on the weather, broad and simple, the second it turns cold from September through November, nobody needs convincing, they just need reminding.
Three products, three audiences, three completely different calendars, all under one brand, and all shot and cut for Instagram and TikTok. Run them side by side across a year and there's no quiet month: somewhere on the Avonmore calendar, it's always somebody's season.
